Contents
- Positions and click rates aren't the same on mobile and desktop, for one query.
- An average across all devices masks a shortfall that can be significant on one of them.
- Mobile share varies strongly by industry: comparing it to a general average makes no sense.
Definition
Mobile click share measures the proportion of organic traffic coming from mobile devices.
Formula
Mobile share = mobile clicks divided by total clicks, times one hundred.
Worked example
A site shows 63% mobile clicks and an average position of 8.2 across all devices. Segmented: position 6.9 on desktop and 9.4 on mobile, with a CTR a third lower on mobile. The shortfall comes from titles truncated on small screens, which the average didn't show.
Orders of magnitude
Mobile share often exceeds 60% in B2C and stays far lower in B2B, where searches happen at the office. Compare to your own history, not a general average.
The most common mistakes
- Never segmenting by device. It's one of the most profitable Search Console filters.
- Optimizing titles for desktop display. They're truncated sooner on mobile.
- Ignoring the position gap. Google ranks differently by device: the same content can rank well on one and poorly on the other.
Where to find the metric
In Search Console, the Performance report, Devices tab, or by adding the Device filter to any view.
Frequently asked questions
The Adwise team connects Google Ads, Meta Ads, LinkedIn Ads, GA4 and Search Console so agencies and freelancers can run their campaigns from a single place.