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Find out what really hooks on TikTok.

Connect your TikTok Ads account to Adwise and query your campaigns, ad groups and videos in plain language, with no export and no pivot table.

TikTok AdsTikTok Ads
Vidéos
Groupes d'annonces
AW
ROAS 2,8×
Accroche 27%
CPM 4,05€
Available metrics

All your TikTok Ads data, queryable on demand.

Adwise queries your TikTok campaigns, ad groups and ads straight from the official API. Ask any question, get a precise answer based on your real data.

30+
métriques disponibles
Synchronisées en temps réel
Delivery
6 métriques
SpendImpressionsReachFrequencyCPMCPC
Ad groups
6 métriques
Campaign objectiveBudgetBiddingOptimisationPlacementsAttribution windows
Video
6 métriques
Video plays2-second views6-second viewsAverage watch timeHook rateCreative format
Engagement
6 métriques
Destination clicksCTREngagementsLikesSharesProfile visits
Conversions
6 métriques
ConversionsCost per conversionConversion rateCost per resultWeb purchases & ROASIn-app purchase value
Requirements

What you need before connecting TikTok Ads.

A TikTok Ads Manager advertiser account, and permission to share it with Adwise.

Required
A TikTok Ads Manager advertiser account

Adwise connects to TikTok for Business ad accounts. A personal or creator TikTok account with no advertiser account has no advertising data to analyse.

Required
Access to the advertiser account

You need access to the advertiser account to authorise it. When you connect, TikTok lets you pick the accounts you share with Adwise, which never creates or edits a campaign.

Recommended
The TikTok pixel or Events API in place

Cost-per-conversion and ROAS analysis rely on events reported by the pixel or the Events API. Without them, only delivery and video metrics are usable.

Good to know
No periodic reconnection

The token TikTok issues does not expire: the connection stays active until you revoke the authorisation from TikTok for Business.

Managing several clients? If you have access to their advertiser accounts, for instance through your Business Center, authorise them all in a single connection.

How it works

Connected in 5 minutes, insights right away.

No technical setup, no export. A single secure OAuth connection, and Adwise analyses your data automatically.

1

TikTok OAuth connection

Authorise Adwise for read-only access to your TikTok Ads advertiser accounts. Adwise never changes your campaigns, it only collects the data.

business-api.tiktok.com
TikTok Ads
Autoriser Adwise

Adwise souhaite accéder à votre compte TikTok Ads en lecture seule.

M
marie@agence.com
Compte professionnel
Autoriser l'accès
Lecture seule : Adwise ne modifie jamais votre compte, il récolte uniquement les données.
2

Fetching your accounts

Adwise finds the advertiser accounts you authorised, with their currency and time zone, then reads their campaigns, ad groups and ads at every question.

Comptes TikTok Ads détectésRecherche…
Adwise
72846130***
Maison Lumière
73019547***
Studio Hélios
71553802***
Bolloré Logistics
72218864***
3

Performance analysis

Adwise queries TikTok reporting on demand, from the whole account down to a single ad, day by day when the question is about a trend.

Indexation des donnéesSynchronisation…
6
Campagnes
14
Groupes d'annonces
42
Annonces
38
Vidéos
4

Answers to your questions

Ask your questions in plain language. Adwise queries your data and produces precise answers with your real metrics.

Which campaign has the best cost per conversion?

AW
TIKTOK ADS

"Retargeting - 14d visitors": €9.40 per conversion, 38% below the account average (€15.20). 186 conversions over 30 days for €1,748 spent. Recommendation: shift part of the "Prospecting - Broad" budget to it.

Do my videos hook viewers in the first seconds?

AW
TIKTOK ADS

Average hook rate of 27% over 30 days. "UGC - Unboxing" leads with 41% plays per impression and 22% 6-second views. "Studio Packshot" stalls at 14%: its first two seconds need rework.

5

Insights & recommendations

Adwise spots anomalies, opportunities and optimisation levers, and suggests concrete actions ranked by impact.

Recommandations Adwise
En direct
Opportunité-22% coût par conversion estimé

« UGC - Unboxing » accroche 41% des impressions, trois fois plus que les packshots studio.

Alerte+18% CPC si non traité

Clics destination -14% sur 7 jours alors que les engagements montent : l'audience ne passe plus sur le site.

Opportunité+40 conversions/mois estimées

« Retargeting - Visiteurs 14j » convertit 38% sous la moyenne du compte, augmenter son budget.

Connect TikTok Ads
Example questions

Ask any question about your campaigns.

Adwise understands your account context and answers with your real TikTok Ads data, usually in under a minute.

Adwise · TikTok Ads

Which campaign has the best cost per conversion?

AW
TIKTOK ADSRéponse en 30s · Données temps réel

"Retargeting - 14d visitors": €9.40 per conversion, 38% below the account average (€15.20). 186 conversions over 30 days for €1,748 spent. Recommendation: shift part of the "Prospecting - Broad" budget to it.

Posez votre question TikTok Ads…
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Trust

Your data, under your control.

Adwise connects to your accounts through official protocols and only accesses what it needs to answer.

  • GDPR & hosting in Europe
  • Official OAuth connection, never your passwords
  • Read-only access by default
  • Revocable in one click, at any time
  • Encryption in transit and at rest
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