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Analyze your Google Ads campaigns with a single question.

Connect your Google Ads account to Adwise and ask any question about your campaigns, keywords, ROAS and conversions, in plain language, no exports or formulas needed.

Google AdsGoogle Ads
Mots-clés
Audiences
AW
ROAS 4,8×
Conversions +18%
CPC 1,12€
Available metrics

All your Google Ads data, queryable on demand.

Adwise queries your Google Ads metrics live, at every question. Ask your question, get a precise answer based on your real data.

35+
métriques disponibles
Synchronisées en temps réel
Campaigns
10 métriques
ImpressionsClicksCTRAvg. CPCTotal SpendROASConversionsCost per conversionImpression shareBudget consumed
Keywords
7 métriques
Quality ScoreTop-of-page impressionsMax CPCConversion rateLost impressionsAd relevanceMatch type
Ads & Creatives
6 métriques
RSA performanceClick-through rate per adActive extensionsOptimization scoreA/B variantsAd strength
Audiences & Targeting
6 métriques
Audience segmentsBid adjustmentsDemographic performanceRemarketingCustomer listsGeo targeting
Conversions
6 métriques
Tracked goalsConversion valueConversions by actionTarget vs actual ROASAll conversionsConversion delay
Requirements

What you need before connecting Google Ads.

One Google Ads account or many? One OAuth authorisation is enough: Adwise also finds the client accounts sitting under your manager accounts.

Required
A Google account that can see your Ads accounts

The Google account used to connect must already have access to the Google Ads accounts you want to analyse. Read-only access is enough — Adwise never touches your campaigns, budgets or bids. If you run a single account attached directly to that Google identity, you need nothing else: the two points below don't apply to you.

Depends on your setup
Your client accounts, even behind an MCC

If you reach your client accounts through a manager account (agency, freelancer), Google only returns that manager. Adwise then walks its hierarchy on its own and lists every active client account, with nothing to configure. A teammate invited directly on an account sees it without any MCC.

Depends on your setup
That manager account's ID

Optional. Useful beyond five manager accounts, or to narrow the list to a single hierarchy: enter its ID (shaped like 123-456-7890) in the integration settings.

Not sure which case you're in? Just connect: Adwise lists your direct accounts and those under your manager accounts. If one is missing, enter the relevant manager's ID in the settings.

How it works

Connected in 5 minutes, instant insights.

No technical setup, no exports. A simple secure OAuth connection, and Adwise analyzes your data automatically.

1

Google OAuth connection

Authorize Adwise to connect to your Google account to read your Google Ads data. Google offers no read-only scope, but Adwise never modifies your campaigns: it only reads data.

accounts.google.com
Google Ads
Autoriser Adwise

Adwise souhaite accéder à votre compte Google Ads en lecture seule.

M
marie@agence.com
Compte professionnel
Autoriser l'accès
Lecture seule : Adwise ne modifie jamais votre compte, il récolte uniquement les données.
2

Account retrieval

Adwise detects the accounts your Google identity can reach, including the client accounts under your manager accounts, and lets you pick the ones to analyse.

Comptes Google Ads détectésRecherche…
Adwise
412-339-****
Bolloré Logistics
738-201-****
Maison Lumière — E-commerce
905-447-****
Cabinet Novalex — B2B
601-884-****
3

Performance analysis

Nothing is copied: campaigns, ad groups, keywords, audiences and conversions are read live, at every question.

Indexation des donnéesSynchronisation…
8
Campagnes
176
Mots-clés
18
Annonces
5
Audiences
4

Answering your questions

Ask in plain English. Adwise queries your data and generates precise answers using your real metrics.

Which campaign has the best ROAS this month?

AW
GOOGLE ADS

Campaign "Search - Brand": ROAS 4.8× over 30 days. Budget 94% consumed, 12'400 clicks, avg. CPC 1.12€. Recommendation: increase budget by 20% to capitalize on this performance.

Which keywords generate conversions under 5€?

AW
GOOGLE ADS

14 keywords below the 5€/conversion threshold. Top 3: "[brand] quote" (2.10€), "ad management tool" (3.40€), "ads software" (4.80€). Combined volume: 3'200 clicks/month. I recommend raising their bids by 15%.

5

Insights & recommendations

Adwise detects anomalies, opportunities and optimization levers, and proposes concrete actions prioritized by impact.

Recommandations Adwise
En direct
Opportunité+18% conversions estimées

Budget « Search - Marque » consommé à 94%, augmenter de 20% pour capter la demande.

Alerte+25% CPC si non traité

Quality Score sous 5 sur 3 groupes, mismatch mots-clés détecté.

Opportunité+12% conversions estimées

Le mobile convertit 30% moins cher que le desktop, pousser l'enchère mobile de +15%.

Connect Google Ads
Example questions

Ask any question about your campaigns.

Adwise understands your account context and answers with your real Google Ads data, usually in under a minute.

Adwise · Google Ads

Which campaign has the best ROAS this month?

AW
GOOGLE ADSRéponse en 30s · Données temps réel

Campaign "Search - Brand": ROAS 4.8× over 30 days. Budget 94% consumed, 12'400 clicks, avg. CPC 1.12€. Recommendation: increase budget by 20% to capitalize on this performance.

Posez votre question Google Ads…
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Trust

Your data, under your control.

Adwise connects to your accounts through official protocols and only accesses what it needs to answer.

  • GDPR & hosting in Europe
  • Official OAuth connection, never your passwords
  • Read-only access by default
  • Revocable in one click, at any time
  • Encryption in transit and at rest
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