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Analyze your Google Ads campaigns in 30 seconds.

Connect your Google Ads account to Adwise and ask any question about your campaigns, keywords, ROAS and conversions, in plain language, no exports or formulas needed.

Google AdsGoogle Ads
Mots-clés
Audiences
AW
ROAS 4,8×
Conversions +18%
CPC 1,12€
Available metrics

All your Google Ads data, queryable on demand.

Adwise accesses all your Google Ads metrics in real time. Ask any question, get a precise answer based on your real data.

35+
métriques disponibles
Synchronisées en temps réel
Campaigns
10 métriques
ImpressionsClicksCTRAvg. CPCTotal SpendROASConversionsCost per conversionImpression shareBudget consumed
Keywords
7 métriques
Quality ScoreAvg. positionMax CPCConversion rateLost impressionsRelevance scoreMatch type
Ads & Creatives
6 métriques
RSA performanceClick-through rate per adActive extensionsOptimization scoreA/B variantsAd strength
Audiences & Targeting
6 métriques
Audience segmentsBid adjustmentsDemographic performanceRemarketingSimilar AudiencesGeo targeting
Conversions
6 métriques
Tracked goalsConversion valueMulti-touch attributionTarget vs actual ROASAssisted conversionsConversion delay
Requirements

What you need before connecting Google Ads.

One Google Ads account? An OAuth authorisation and you're done. Several accounts, or access someone granted you? Then you need a manager account.

Required
A Google account that can see your Ads accounts

The Google account used to connect must already have access to the Google Ads accounts you want to analyse. Read-only access is enough — Adwise never touches your campaigns, budgets or bids. If you run a single account attached directly to that Google identity, you need nothing else: the two points below don't apply to you.

Depends on your setup
A manager account (MCC) as soon as there is more than one account

Required in two cases: you manage several client accounts, or access was granted to you by someone else (agency, freelancer, invited teammate). Google then hands us the manager account and never the client accounts it holds — walking down from it is how Adwise finds them and connects them all in one go. Without an MCC in that setup, no client account shows up in the picker at all.

Depends on your setup
That manager account's ID

An ID shaped like 123-456-7890, shown in the top-right corner of your Google Ads interface. You enter it once, in the integration settings, right after connecting.

Not sure which case you're in? Open Google Ads: if an account picker greets you, you are on a manager account and its ID is what to provide. If you land straight on your campaigns, you have a single account and there is nothing more to enter.

How it works

Connected in 5 minutes, instant insights.

No technical setup, no exports. A simple secure OAuth connection, and Adwise analyzes your data automatically.

1

Google OAuth connection

Authorize Adwise to connect to your Google account for read-only access to Google Ads. Adwise never modifies your campaigns, it only collects data.

accounts.google.com
Google Ads
Autoriser Adwise

Adwise souhaite accéder à votre compte Google Ads en lecture seule.

M
marie@agence.com
Compte professionnel
Autoriser l'accès
Lecture seule : Adwise ne modifie jamais votre compte, il récolte uniquement les données.
2

Account retrieval

Adwise detects the accounts your Google identity can reach — and, if you provided a manager account, the whole hierarchy of client accounts under it. The full structure of your campaigns is imported right after.

Comptes Google Ads détectésRecherche…
Adwise
412-339-****
Bolloré Logistics
738-201-****
Maison Lumière — E-commerce
905-447-****
Cabinet Novalex — B2B
601-884-****
3

Performance analysis

Your historical and real-time data is indexed: campaigns, ad groups, keywords, audiences and conversions.

Indexation des donnéesSynchronisation…
8
Campagnes
176
Mots-clés
18
Annonces
5
Audiences
4

Answering your questions

Ask in plain English. Adwise queries your data and generates precise answers using your real metrics.

Which campaign has the best ROAS this month?

AW
GOOGLE ADS

Campaign "Search - Brand": ROAS 4.8× over 30 days. Budget 94% consumed, 12'400 clicks, avg. CPC 1.12€. Recommendation: increase budget by 20% to capitalize on this performance.

Which keywords generate conversions under 5€?

AW
GOOGLE ADS

14 keywords below the 5€/conversion threshold. Top 3: "[brand] quote" (2.10€), "ad management tool" (3.40€), "ads software" (4.80€). Combined volume: 3'200 clicks/month. I recommend raising their bids by 15%.

5

Insights & recommendations

Adwise detects anomalies, opportunities and optimization levers, and proposes concrete actions prioritized by impact.

Recommandations Adwise
En direct
Opportunité+18% conversions estimées

Budget « Search - Marque » consommé à 94%, augmenter de 20% pour capter la demande.

Alerte+25% CPC si non traité

Quality Score en baisse sur 3 groupes, mismatch mots-clés détecté.

Opportunité+12% conversions estimées

Le mobile convertit 30% moins cher que le desktop, pousser l'enchère mobile de +15%.

Connect Google Ads
Example questions

Ask any question about your campaigns.

Adwise understands your account context and answers with your real Google Ads data, in under 30 seconds.

Adwise · Google Ads

Which campaign has the best ROAS this month?

AW
GOOGLE ADSRéponse en 30s · Données temps réel

Campaign "Search - Brand": ROAS 4.8× over 30 days. Budget 94% consumed, 12'400 clicks, avg. CPC 1.12€. Recommendation: increase budget by 20% to capitalize on this performance.

Posez votre question Google Ads
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Trust

Your data, under your control.

Adwise connects to your accounts through official protocols and only accesses what it needs to answer.

  • GDPR & hosting in Europe
  • Official OAuth connection, never your passwords
  • Read-only access by default
  • Revocable in one click, at any time
  • Encryption in transit and at rest
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