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Audit your tracking without opening Tag Manager.

Connect your Google Tag Manager containers to Adwise and ask which tags are live, what fires them and what changed in the last publish, in plain language.

Google Tag ManagerGoogle Tag Manager
Balises
Déclencheurs
AW
34 balises
2 en pause
Version 47
What Adwise reads

Your entire container setup, readable in one question.

Adwise reads the published version of your container, read-only: tags, triggers, variables and version history. No traffic figures here, just the exact state of what runs on your site.

30+
métriques disponibles
Synchronisées en temps réel
Tags
6 métriques
Google tag & GA4Google Ads conversionsRemarketing & Conversion LinkerFloodlightCustom HTMLImage pixels
Triggers
6 métriques
Page viewClicks and linksForm submissiondataLayer eventsScroll and visibilityBlocking triggers
Variables
6 métriques
Data layerConstantsCustom JavaScriptCookiesURL variablesBuilt-in variables
Audit
6 métriques
Paused tagsTags without a triggerUnused triggersConsent settingsUniversal Analytics tagsNaming and folders
Versions
6 métriques
Live versionVersion historyVersion comparisonAdditions and removalsUnpublished changesWorkspaces
Requirements

What you need before connecting Google Tag Manager.

Read access to your containers, and you are good to go.

Required
Access to the Tag Manager container

The connected Google account needs at least "Read" permission on the container. Adwise never creates, edits or publishes anything.

Recommended
A published container

Adwise primarily analyses the live version, the one actually running on your site. A container that was never published only has drafts.

Good to know
Configuration, not figures

Tag Manager describes how tracking is set up, not its results. For conversions and traffic, connect Google Analytics 4 or Google Ads: Adwise brings it all together in the same conversation.

Depends on your setup
Custom HTML scripts

Long custom HTML or JavaScript code is not read in full: Adwise knows its name, type and triggers, but does not analyse its content.

Managing containers for several clients? A single Google connection is enough: Adwise finds the containers your account can access.

How it works

Connected in 5 minutes, an audit right away.

No technical setup, no export. A single secure OAuth connection, and Adwise reads your container setup.

1

Google OAuth connection

Authorise Adwise to access Google Tag Manager read-only. Adwise never edits or publishes your containers, it only reads their setup.

accounts.google.com
Google Tag Manager
Autoriser Adwise

Adwise souhaite accéder à votre compte Google Tag Manager en lecture seule.

M
marie@agence.com
Compte professionnel
Autoriser l'accès
Lecture seule : Adwise ne modifie jamais votre compte, il récolte uniquement les données.
2

Fetching your containers

Adwise detects the Tag Manager accounts and containers you can access, and you pick the one to analyse.

Comptes Google Tag Manager détectésRecherche…
Adwise
GTM-K7P2***
Bolloré Logistics
GTM-W4XM***
Maison Lumière
GTM-N9QD***
Cabinet Novalex
GTM-T3RB***
3

Reading the live version

Tags, triggers, variables and folders are read in one go, with an automatic audit of paused, trigger-less and unused items.

Indexation des donnéesSynchronisation…
34
Balises
21
Déclencheurs
27
Variables
47
Versions
4

Answers to your questions

Ask your questions in plain language. Adwise queries your container setup and answers by naming your real tags.

Why has my Google Ads conversion stopped reporting?

AW
GTM

The "Ads - Quote Conversion" tag is paused in the live version (v47). Its settings are correct (conversion ID and label filled in) and its "Submit - Quote form" trigger exists: just re-enable it and publish the container.

Which GA4 tags are live?

AW
GTM

18 GA4 tags in the live version: 1 Google tag (G-87231***) and 17 event tags. "GA4 - generate_lead" fires on the contact form submission, "GA4 - purchase" on the purchase dataLayer event. None of them is paused.

5

Diagnosis & recommendations

Adwise finds why tracking is not reporting, flags what changed between two versions and tells you what to fix in Tag Manager.

Recommandations Adwise
En direct
AlerteConversions Ads non suivies

La balise « Ads - Conversion Devis » est en pause dans la version publiée.

AlerteConformité à vérifier

13 balises sans paramètres de consentement, dont 4 pixels publicitaires.

Opportunité-10 éléments à maintenir

3 balises sans déclencheur, 5 déclencheurs inutilisés et 2 balises Universal Analytics à nettoyer.

Connect Google Tag Manager
Example questions

Ask any question about your tracking.

Adwise reads your container setup and answers from what is actually published, usually in under a minute.

Adwise · Google Tag Manager

Why has my Google Ads conversion stopped reporting?

AW
GTMRéponse en 30s · Données temps réel

The "Ads - Quote Conversion" tag is paused in the live version (v47). Its settings are correct (conversion ID and label filled in) and its "Submit - Quote form" trigger exists: just re-enable it and publish the container.

Posez votre question Google Tag Manager…
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