Privacy Policy

1. Data Controller

The data controller is Levantys by Daviet, a Swiss sole proprietorship, with its registered office at Bâtiment Alto, Esplanade de Pont-Rouge 9A, 1212 Grand-Lancy, Switzerland, registered under Swiss business identification number IDE CHE-393.841.690.

For any question regarding this policy or your data, you can contact us at privacy@adwisehub.com.

2. Data We Collect

We only collect the data necessary to operate the service:

• Account data: name, email address and authentication settings (including two-factor authentication).
• Connected platform data: when you link a third-party account via OAuth, we access the data permitted by the authorizations you grant (e.g. campaigns, statistics, audiences, keywords, conversions).
• Content you provide: chat messages, queries and files you upload for analysis.
• Technical and usage data: logs, device and browser type, and interactions with the application, to ensure security and improve the service.
• Browsing data, only with your consent: pages viewed, cookie identifiers and ad click identifiers, for audience measurement and campaign measurement (see section 13).

3. Connecting Your Platforms (OAuth)

Connecting a platform is done via OAuth 2.0: you authenticate directly with the provider (Google, LinkedIn, Meta, etc.) and we receive access tokens, without ever knowing your password.

Access and refresh tokens are stored securely and used only to access the data covered by the permissions you granted. You can revoke this access at any time, from within the application or from the provider's own security settings.

4. How We Use Your Data

Your data is used solely to:

• Provide, maintain and secure the service.
• Only with your consent: measure how the application is used in order to improve its usability and features (see section 13).
• Only with your consent: measure the performance of our advertising campaigns, that is, which ads lead to sign-ups and subscriptions, and improve their delivery (see section 13).
• Generate analyses, dashboards, reports and recommendations from your own marketing data.
• Communicate with you about your account and support.
• Comply with our legal obligations.

5. Artificial Intelligence Processing

To generate responses and analyses, relevant content (your messages and data from your connected platforms) may be sent to our infrastructure and artificial intelligence provider, Infomaniak, whose servers are located in Switzerland, for processing. This processing is performed solely to return a response to you within the application.

Your data is not used to train artificial intelligence models. We do not sell or share your data for advertising purposes.

6. Google API Services User Data (Limited Use)

Adwise's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically: data obtained from Google APIs is used only to provide or improve user-facing features; it is not transferred to third parties except as necessary to provide those features, for security purposes, or to comply with applicable law; it is never used for advertising; and no humans read it, except with your explicit consent, for security purposes, or where required by law.

Reference policy: https://developers.google.com/terms/api-services-user-data-policy

7. Google Permissions Requested

Depending on the platforms you connect, Adwise may request the following permissions, each used only for the described feature:

• Google Ads (adwords): read campaigns and their performance to generate analyses and reports.
• Google Analytics (analytics.readonly): read audience and traffic statistics (GA4).
• Google Search Console (webmasters.readonly): read search queries, clicks and positions.
• Google Tag Manager (tagmanager.readonly): read your container configuration.

8. Data Sharing and Sub-processors

We never sell your personal data. Application hosting and artificial intelligence processing are provided by Infomaniak (Switzerland), which acts as a sub-processor, limited to what is necessary to provide the service and under confidentiality obligations.

Only with your consent, application usage data (pages viewed, clicks, account identifier, email address and name) is sent to PostHog Inc., our product analytics tool, which acts as a sub-processor. This data is hosted in the European Union (Frankfurt, Germany). It includes neither the content of your conversations nor data from your connected platforms.

Only with your consent, browsing data (pages viewed, cookie identifiers, ad click identifiers, browser type, IP address) is sent to Google Ireland Ltd (Google Analytics, Google Ads), Meta Platforms Ireland Ltd (Meta pixel), TikTok Technology Ltd (TikTok pixel) and LinkedIn Ireland Unlimited Company (LinkedIn Insight Tag), to measure our audience and the performance of our campaigns. Google Analytics acts as a sub-processor. For the collection and transmission of this data through their pixels, Meta, TikTok and LinkedIn act as joint controllers with Adwise; their further use of it is governed by their own privacy policies.

When you have given your consent, your sign-up and first payment are also sent directly from our servers to Meta (Conversions API), TikTok (Events API) and Google (Google Analytics Measurement Protocol), with your email address and account identifier in hashed (unreadable) form, your IP address, your browser and the advertising identifiers above. This server-side transmission keeps our measurement from depending on the browser alone; it never happens without your consent.

These transfers never include the content of your conversations or data from your connected platforms. We do not share your data with any other third party for commercial or advertising purposes.

9. Data Retention

We retain your data for as long as your account is active or as needed to provide the service. Platform access tokens are deleted when you disconnect the corresponding platform. You can request deletion of your account and data at any time, subject to legal retention obligations.

10. Security

We implement appropriate technical and organizational measures to protect your data: encryption in transit (HTTPS), two-factor authentication, secure token storage and restricted data access. As no system is completely secure, we cannot guarantee absolute security.

11. International Transfers

Your data is hosted and processed in Switzerland, with our provider Infomaniak. Switzerland benefits from a European Commission adequacy decision, recognizing a level of data protection equivalent to the GDPR. Data exchanged with the platforms you connect (e.g. Google, LinkedIn, Meta) is governed by those providers' own privacy policies.

Analytics data collected with your consent is hosted by PostHog in the European Union. As PostHog Inc. is a US company, any access from the United States is governed by the European Commission's Standard Contractual Clauses.

Google, Meta, TikTok and LinkedIn may process the measurement and advertising data collected with your consent outside the European Union, notably in the United States. For Google, Meta and LinkedIn, these transfers rely on the EU–US Data Privacy Framework; for TikTok, on the European Commission's Standard Contractual Clauses.

12. Your Rights

Under the GDPR, you have the following rights over your data:

• Right of access, rectification and erasure.
• Right to restriction of and objection to processing.
• Right to data portability.
• Right to withdraw your consent at any time.
• Right to lodge a complaint with a supervisory authority: in Switzerland, the Federal Data Protection and Information Commissioner (FDPIC); for European Union residents, the competent authority (in France, the CNIL).

13. Cookies

We use cookies and similar technologies that are strictly necessary for the operation and security of the service: keeping you signed in, protecting against abuse, and remembering your cookie choices (the "adw_consent" cookie, kept for 6 months). These are exempt from consent.

With your consent, we use two other categories of trackers, which you can accept or refuse separately:

• Audience measurement: Google Analytics ("_ga" and "_ga_…" cookies, up to 13 months) on the website, and PostHog (the "ph_…_posthog" cookie and browser local storage, up to 12 months) in the app. They help us understand how the website and the app are used, to improve them.
• Advertising: Google Ads ("_gcl_…" cookies, 90 days), the Meta pixel ("_fbp" and "_fbc" cookies, 90 days) the TikTok pixel ("_ttp" cookie, 13 months) and the LinkedIn Insight Tag ("li_fat_id", "li_sugr", "bcookie", "lidc" and "UserMatchHistory" cookies, 1 day to 1 year). They measure the sign-ups and subscriptions that come from our campaigns and improve their delivery. The "adw_attr" cookie (90 days) keeps the ad click identifier and campaign parameters you arrived with, to attribute your sign-up to the right campaign; it only keeps the part covered by your choices (click identifiers with Advertising, campaign parameters with Audience measurement).

Until you make a choice, and if you refuse, none of these trackers is set, no measurement or advertising tool is loaded and no data is sent to them; only your choice is remembered.

Your choice applies to both adwisehub.com and the app (app.adwisehub.com). You will be asked again every 6 months. You can change it or withdraw your consent at any time through the "Manage cookies" link at the bottom of every page of the website, or in the app, under Settings → Account → Privacy. Withdrawing is as easy as accepting.

14. Minors

Adwise is intended for professional use and is not designed for individuals under 16. We do not knowingly collect data about minors.

15. Changes to This Policy

We may update this privacy policy. In case of a significant change, we will notify you and update the last-updated date shown at the top of this page.

16. Contact

For any question about this policy or to exercise your rights, contact us at privacy@adwisehub.com.