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Platform

Run your Meta campaigns in a couple of moves.

Connect your Meta Ads account to Adwise and query your Facebook, Instagram or WhatsApp campaigns in plain language, with no export and no pivot table.

Meta AdsMeta Ads
Audiences
Créatives
AW
ROAS 3,4×
CPL 27,90€
Portée 96k
Available metrics

All your Meta Ads data, queryable on demand.

Adwise accesses all of your Meta Ads metrics in real time. Ask any question, get a precise answer based on your real data.

30+
métriques disponibles
Synchronisées en temps réel
Campaigns
6 métriques
ImpressionsReachFrequencyCPMSpendROAS
Ad sets
6 métriques
Daily budgetBiddingOptimisationPlacementsScheduleBudget split
Audiences
6 métriques
Custom audiencesLookalikeDetailed targetingExclusionsOverlapSaturation
Creatives
6 métriques
ImageVideoCarouselReelsClick-through rateVideo retention rate
Conversions
6 métriques
ConversionsCost per resultPurchase valuePixel & CAPIAttribution windowAverage order value
Requirements

What you need before connecting Meta Ads.

An ad account attached to a Business Manager, and the read access that goes with it.

Required
An ad account inside a Business Manager

Meta's API only exposes ad accounts attached to a Business Manager. An ad account created from a personal profile cannot be queried.

Required
Access to the account's performance

On the ad account, a role that grants performance read access is enough. Adwise never creates or edits a campaign.

Recommended
Conversion tracking in place

Cost-per-lead and ROAS analysis rely on conversions reported by the pixel or the Conversions API. Without them, only delivery metrics are usable.

Good to know
An occasional reconnection

Meta issues access tokens with a limited lifetime, roughly two months. You will be asked to re-authorise from time to time.

Managing several clients? Attach their ad accounts to your Business Manager and Adwise will see them all through a single connection.

How it works

Connected in 5 minutes, insights right away.

No technical setup, no export. A single secure OAuth connection, and Adwise analyses your data automatically.

1

Meta OAuth connection

Authorise Adwise to connect to your Business Manager for read-only access to Meta Ads. Adwise never changes your campaigns, it only collects the data.

facebook.com
Meta Ads
Autoriser Adwise

Adwise souhaite accéder à votre compte Meta Ads en lecture seule.

M
marie@agence.com
Compte professionnel
Autoriser l'accès
Lecture seule : Adwise ne modifie jamais votre compte, il récolte uniquement les données.
2

Fetching your accounts

Adwise automatically detects every ad account in your Business Manager and imports their full structure.

Comptes Meta Ads détectésRecherche…
Adwise
act_4471***
Maison Lumière — E-commerce
act_8820***
Studio Hélios
act_3195***
Cabinet Novalex — B2B
act_6047***
3

Performance analysis

Your historical and real-time data is indexed: campaigns, ad sets, ads and audiences.

Indexation des donnéesSynchronisation…
7
Campagnes
19
Ensembles de pubs
38
Publicités
11
Audiences
4

Answers to your questions

Ask your questions in plain language. Adwise queries your data and produces precise answers with your real metrics.

Has my CPL dropped compared to last month?

AW
META ADS

Yes, CPL is down 18% vs last month (€34 → €27.90). The "Retargeting - 30d visitors" campaign is driving performance. Lookalike 2% audiences remain the most efficient in the account.

Which audience performs best?

AW
META ADS

Lookalike 2% - 180d purchasers: €21 CPL, 24% below the account average. 9 leads generated this week for €190 spent. Recommendation: raise its budget by 25%.

5

Insights & recommendations

Adwise spots anomalies, opportunities and optimisation levers, and suggests concrete actions ranked by impact.

Recommandations Adwise
En direct
Opportunité+9 leads/mois estimés

L'audience Lookalike 2% surperforme : CPL 24% sous la moyenne du compte.

Alerte+21% CPM si non traité

Fréquence à 4,8 sur la campagne Retargeting, saturation de l'audience.

Opportunité+18% portée à budget constant

Le format Reels affiche un CPM 35% inférieur au fil d'actualité.

Connect Meta Ads
Example questions

Ask any question about your campaigns.

Adwise understands your account context and answers with your real Meta Ads data, in under 30 seconds.

Adwise · Meta Ads

Has my CPL dropped compared to last month?

AW
META ADSRéponse en 30s · Données temps réel

Yes, CPL is down 18% vs last month (€34 → €27.90). The "Retargeting - 30d visitors" campaign is driving performance. Lookalike 2% audiences remain the most efficient in the account.

Posez votre question Meta Ads
Other available platforms

Connect all your channels

Adwise centralises your marketing platforms into a single conversation.

Trust

Your data, under your control.

Adwise connects to your accounts through official protocols and only accesses what it needs to answer.

  • GDPR & hosting in Europe
  • Official OAuth connection, never your passwords
  • Read-only access by default
  • Revocable in one click, at any time
  • Encryption in transit and at rest
Test for free · No credit card

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